Board of Directors

John Harrobin

Born 1968. Chairman and member of the board of directors since 2022. Member of the remuneration committees since 2022.

Other ongoing assignments: Executive Vice President, Consumer, at Frontier Communications Inc.

Education and professional experience: : MBA from Northwestern’s Kellogg School of Business. Chief Marketing Officer at Audible Inc. and Verizon Communications Inc. Board Member for the Association of National Advertisers (ANA) and the Advertising SelfRegulatory Council (ASRC).

Previous assignments (completed during the past five years):

Holding in the Company: 105,150 shares.

Independent in relation to the company and its management, as well as independent in relation to major shareholders.

Hjalmar Didrikson

Born 1974. Member of the board of directors since 2021.

Education and professional experience: M.Sc. in Finance, Stockholm School of Economics. Hjalmar Didrikson has experience from the investment industry and is, inter alia, co-founder of, and partner at, Alfvén & Didrikson.

Other ongoing assignments: Chairman of the board, board member and deputy board member in companies within the Alfvén & Didrikson group, board member in Arthro Therapeutics AB, Hemcheck Sweden AB, Stockholm Karlstad Invest AB, Mysaly AB and HJKK Didrikson AB.

Previous assignments (completed during the past five years): Chairman of the board, board member and deputy board member in companies within the Alfvén & Didrikson group, chairman of the board in Acast AB, Arthro Therapeutics AB, Mysaly AB, Phoniro AB and Assa Abloy Global Solutions AB, board member in Global Health Access GHA AB and Glue AB, deputy board member in companies within the Trustly group, AAX Biotech AB and Offerta Group AB as well as general partner in Didrikson & Partners Kommanditbolag.

Holding in the Company: -

Independent in relation to the Company and its management, not independent in relation to major shareholders.

Jonas von Hedenberg

Born 1963. Member of the board of directors since 2015. Chairman of the audit committee since 2019.

Education and professional experience: M.Sc. in Business Administration and Economics, Stockholm University. Jonas von Hedenberg has experience from positions as Executive Vice President and CFO of companies within the Bonnier group and assignments as chairman of the board and board member of companies in e.g. the media and gaming industries.

Other ongoing assignments: Senior Vice President and Investment Director of Bonnier Ventures AB, chairman of the board of Evoke Gaming Holding AB, Mediafy AB, Storykit AB and RAG Real Agency Group Incentives AB, board member of People People People AB, Heja Sports AB and Spoon Norway A/S as well as deputy board member of von Hedenberg Consulting AB.

Previous assignments (completed during the past five years): Chairman of the board of Keep in Touch Media Sverige AB, People People People AB and Toca Boca AB, assignments as chairman of the board and board member of companies within the Bonnier group, board member of Mediafy AB, Tidsam Aktiebolag, Refunder Scandinavia AB, U Screens AB, Abios Gaming AB, Svenska Lotteribolaget AB, Southerly Communications Ltd as well as deputy board member of Soft Capital Investment AB and Tailsweep AB.

Holding in the Company: 2,658 shares.

Independent in relation to the Company and its management, not independent in relation to major shareholders.

Björn Jeffery

Born 1981. Member of the board of directors since 2019 and Vice Chair of the Board since 2025. Member of the remuneration committee since 2020 and chair of the remuneration committee since 2024.

Education and professional experience: Courses in behavioral sciences, political science, and TV media, Lund University, Sweden. Bonnier Duke Program (custom executive training program in management, innovation and leadership), Duke Corporate Education. Björn Jeffery's previous experience includes positions/assignments as CEO and board member of companies within media and technology and also as a strategic advisor.

Other ongoing assignments: Chairman of the board and owner in Björn Jeffery AB and Paperwork HQ AB, board member and owner in Outer Sunset AB, board member of Kinzoo Technologies Inc and Athanase Innovation AB, as well as deputy board member of Dolores Bay AB. Previous assignments (completed during the past five years): Owner in Jeffery LLC, CEO of the Toca Boca group, Executive Manager of Hello Shim AB and Sago Sago Toys Inc as well as deputy board member of Discobelle AB.

Holding in the Company: 25,670 shares.

Independent in relation to the Company and its management, as well as independent in relation to major shareholders.

Samantha Skey

Born 1972. Member of the board of directors since 2022. Member of the remuneration committee since 2022.

Education and professional experience: BA in comparative literature from Hamilton College. Board member of both the Ad Council and the Interactive Advertising Bureau (IAB).

Other ongoing assignments: The CEO of SHE Media.

Previous assignments (completed during the past five years):

Holding in the Company: 6,600 shares.

Independent in relation to the company and its management, as well as independent in relation to major shareholders.

Marta Martinez

Born 1970. Member of the board of directors since 2025. Member of the development committee.

Education and professional experience: Northwestern University, Kellogg's School of Business - Integrated Marketing Communications 2004. Master of Business Administration - Entertainment, Media and Technology, from New York University, Leonard N. Sterns School of Business, New York. Master of Science in Business Administration with emphasis in Marketing Management and International Business from ESADE, Barcelona, Spain.

Other ongoing assignments: Managing Director at Agency Platforms, Google.

Previous assignments (completed during the past five years): -

Holding in the Company: -.

Independent in relation to the Company and its management, as well as independent in relation to major shareholders.